My name is Georgie, I'm 23 years old and come from a seaside town in England, called Great Yarmouth.

I've been publicly against animal testing since 2016 and that is one of the main reasons for why I created this brand. I personally felt there was a gap in the British market for cruelty free brands that had some edge to them whilst staying affordable.

The colour scheme of my brand is definitely not for everyone but that's okay. We all like different things in life, to succeed in this challenging and ever changing world you have to be different, you have to stand out from the crowd and take risks, no matter the outcome.

I do hope you love my products and as always your feedback is appreciated, whether positive or negative.

Now go and spread some love, create something, be kind to yourself, go and explore this beautiful world.